Wedding lifesaver
“I had a backless dress for a friend's wedding and I'm just not one to go braless. I did some research and found Tits Up Tape and was shocked that I had gone years dealing with uncomfortable strapless bras when this existed.”
STOP THE NIP SLIP! Clever clear double-sided sticky strips will secure your clothes and stop gaping garments...!
As seen in
Watch it work
Real Women - real boobs
TIPS & TRICKS
A few simple tricks make all the difference. Better prep, better lift, easier removal.
Place your breast in the desired position, then apply your boob tape to hold your breast in place. Tits Up Tape has the stretch capability of up to 170% - similar to human skin but you should only apply a very small amount of stretch to your tape. This is how you can achieve the rounded breast lift look and not flatten your breast.
Your anchors hold your strip of tape in place. The anchors are the ends of each strip that you cut (approximately one inch from each end.) You don't want the anchors to have any tension as this will help your tape last longer and more importantly, it reduces the risk of irritation caused by excess skin traction. If you experience any irritation where your anchors were at the time of removal, this is usually because you have overstretched the ends of your strips when applying the tape.
Tits Up Tape sticks best to clean, dry skin. Skip moisturiser, oils, fake tan and body lotion on the area before applying. Even a little bit can stop the adhesive from gripping properly.
Before applying, trim your strips and round off the corners. This helps stop the edges lifting throughout the day and gives a cleaner finish.
If you want extra lift, start the tape slightly lower on the breast and pull upwards before securing. A gentle stretch usually looks more natural than pulling as tight as possible.
One strip does not have to do all the work. Use multiple strips working together rather than relying on one piece of tape. This gives better support and a smoother finish.
Once your tape is in place, press firmly over it for 20 to 30 seconds. The adhesive works better once it warms against your skin.
Different necklines need different tape placements. Strapless, plunge, backless and one-shoulder outfits all work best with slightly different techniques.
Try to keep the tape smooth as you apply it. Big wrinkles can reduce support and may show through thinner fabrics.
If you are using Tits Up Tape for a wedding, event or special occasion, practise first. You will work out the best placement and how much tape you need before the day.
Do not rip it off. Soak the boob tape with baby oil, coconut oil or body oil and let it sit for a few minutes. Then slowly peel it away while supporting the skin.
Everyone’s skin is different. If you have sensitive skin, do a patch test before wearing tape for a long period of time.
word on the street
“I had a backless dress for a friend's wedding and I'm just not one to go braless. I did some research and found Tits Up Tape and was shocked that I had gone years dealing with uncomfortable strapless bras when this existed.”
“This is my ultimate holy grail boob tape.”
“This boob tape is an absolute game changer.”
“I have to say, I'm obsessed with this boob tape. It gave me exactly the lift I was looking for and stayed in place all day.”
“This tape is perfect. Easy to use, natural coloured and stays in place all day.”
“I have a larger bust and was worried it wouldn't hold. It lasted all day and night and I didn't have to adjust it once.”
“I sweat a lot in summer so I was sceptical. Wore it to an all-day event and it held up perfectly.”
“Tits Up is the secret weapon for giving your girls the lift they deserve.”
“Amazing quality. Comfortable, useful and worth every cent.”
“Would definitely recommend. Lasted all night and didn't hurt when removing.”
“The tape is very stretchy so use smaller pieces. It still gave my larger bust a noticeable lift and held well.”
“Pleasantly surprised. I finally wore a dress I couldn't wear a bra with and felt completely comfortable.”
“I used this under my wedding dress. The back was open and it was absolutely perfect.”
“Perfect for summer dresses and strapless tops. The adhesive lasts incredibly well.”
“Amazing and a must-have.”
“I came across this while searching for boob tape and now I understand all the amazing reviews.”
“Held up from midday until midnight during a hot summer wedding.”
“40DDD and this lasted over 13 hours in the heat. Absolutely incredible support.”
“I was nervous trying tape for the first time but I absolutely love it.”
“The tape stayed hidden under my dress and gave me the perfect lift and support.”
“As a member of the itty bitty titty committee, I finally feel confident wearing all the cute outfits in my wardrobe.”
“Everything about this brand feels premium, from the tape to the packaging.”
“Super easy to apply and remove. Perfect for first-time users.”
“Used it for a bridesmaid dress and it survived 12 hours of European summer heat.”
“The adhesive is incredibly strong and works brilliantly, but be careful when removing it.”
“The adhesive is strong but gentle on the skin. No slips or adjustments needed.”
“Good but be careful taking it off.”
“Lifts up the girlies.”
“My go-to tape. Holds everything in place when I'm dancing all night.”
“Used it with a deep V-neck backless dress and it stayed put all night.”
“It really stays there all night.”
“Definitely worth buying and perfect for travelling.”
“Stayed up all day. Removal was a little tough but it absolutely did the job.”
“Stayed up all day.”
“I am so impressed with this product. It works amazingly well.”
“I absolutely love Tits Up Tape.”
“Bought it for a wedding guest dress and it worked perfectly.”
“OMFG I loved everything about this tape.”
“Fantastic product. Thank you.”
“I was sceptical at first but this tape is honestly magical.”
“Fair price and incredibly handy to have around.”
“I'm plus size and wore it in summer. It stayed put despite the sweat and heat.”
“After using sports tape for years, I actually prefer this for breast tape.”
“The tape kept everything together but didn't provide quite as much lift as I hoped.”
“The perfect amount of stickiness without hurting when I remove it.”
“Definitely a must-have for any wardrobe.”
“This boob tape was great. I loved how stretchy it was, which made it easy to position exactly where I needed it. My biggest tip would be to make sure you place it correctly the first time, as it loses some stickiness if you keep repositioning it. The nipple covers included were a nice bonus too.”
“This tape works incredibly well. As someone with a larger bust, I was impressed by how supportive and durable it was throughout the day. It comes with both silicone nipple covers and stick-on covers, which is a great addition. I sweat quite a bit and it stayed put from morning until night. I also have sensitive skin and react to a lot of fabrics and adhesives, but this didn't irritate me at all.”
“This boob tape was great. I loved the stretchiness because it made it easy to get the perfect placement and shape. Once it's on, it stays put, so I'd recommend taking a little extra time when applying it. The included nipple covers were a really handy bonus and completed the whole package.”
“I was really impressed by the price, ease of use and how well it matched my skin tone. The tape is nice and thick, so you don't need to use as much as some other brands I've tried. It held everything securely in place and lasted longer than I expected. Definitely something I'll keep on hand for special occasions and outfits where a bra just isn't an option.”
“Loved this tape. It was so easy to use and gave me exactly the support I needed. I was also pleasantly surprised by how easily it came off afterwards. No irritation, no marks and no damaged skin. I've tried other tapes before and this was by far the best experience.”
“I love this product. I'm a beginner when it comes to boob tape and found the width really easy to work with. It gave me great lift and support without feeling uncomfortable. I'll definitely be purchasing again.”
“This tape gave me a really nice lift and support under an outfit where I couldn't wear a bra. It stayed in place the entire time and felt very secure. The nipple covers were a great addition and blended seamlessly under clothing. For removal, I'd recommend using oil or warm water.”
“It does exactly what it's supposed to do. This was my first time using boob tape, so there was definitely a bit of a learning curve, but once I figured it out I was really happy with the result. The adhesive is strong and holds well throughout the day. I noticed the edges lifting slightly by the end of wear, but that may have been user error.”
“I love that the actual boob tape is stretchable!! 🙌 It doesn't hurt to remove, it's easy to apply exactly how you want it, and it didn't irritate my skin at all after wearing it. 💖”
“The tape is stretchy and really nice.”
“These were a last-minute purchase for a wedding I was attending and they arrived just in time! The tape worked perfectly and gave me the confidence to wear my new dress. 💃✨”
“Super impressed with this and would recommend it to anyone who needs a quick lift without a bra! 🙌💕”
“Awesome product, especially if you've been mumming and your tatas aren't sitting quite how they used to. 😂 It applies easily, removes easily and stays put all night. Love that it's medical-grade tape too. 👏✨”
“This is the best boob tape on the market!! 🤩”
“This whole kit is amazing. 💖 I love that it comes with multiple pairs of nipple covers, and the tape gives fantastic support without irritating my skin. It's completely discreet under dresses and backless tops.”
“Okay, LOVE this kit! 😍 I love that you get everything you need in one pack. The tape works so well and I'm excited to put it to the test on the dance floor. 💃✨”
“Loving this tape! 🤩😍 Every girl needs this in her wardrobe for those outfits where a bra just isn't an option.”
“Loved it. It was so easy to use and worked perfectly with my outfit. I hate wearing bras, so this came in incredibly handy.”
“As a 2026 bride, I can't recommend this enough! 👰✨ This was my first time using boob tape and definitely won't be my last. I have super sensitive skin and wore it for hours with absolutely no irritation.”
“This boob tape worked perfectly with a dress I wore recently. It stayed in place all night and kept everything exactly where it needed to be.”
“This stuff is super easy to use and I love that it comes with nipple covers, which makes removal so much more comfortable. Highly recommend.”
“Love this boob tape! ⭐💕 Really secure, comfortable to wear and didn't irritate my skin at all.”
“It sticks super well and is wide enough that I didn’t have to use a lot.”
“I really loved how wide the tape is because I’ve had issues in the past using boob tape and not having great support because the tape was too thin.”
“I like the wideness of it and I'm less wasteful than with other brands because of it. Great product and great value.”
“I've used all kinds of boob tape, this is my favourite and lasts longer because I don't need as much with it being so wide.”
“It's easier to remove than other brands but also stays put on a hot NZ summer day.”
“This is the best boob tape on the market!! 🤩 It’s wide enough and sticky enough that it stays all night. I’ve worn this out so many times and the girls stay in place the whole night.”
“The wide tape works the best.”
“This wide tape was perfect. I needed boob tape for a photoshoot outfit and it truly kept my breasts in place for this sleeveless backless dress. I’m a 38DDD for reference and this is something I’ll definitely be keeping in my drawer.”
Got questions?
Yes. This is the OG Tits Up Tape™ boob tape NZ customers fell in love with. Trusted for everything from hen’s nights to weddings, it’s the same strong, skin-friendly booby tape formula that holds like nothing else.
Yes. Our booby tape is latex-free and made with medical-grade adhesive. For best results, apply it to clean, dry skin with no oils, moisturisers or fake tan underneath. We always recommend doing a quick patch test first, especially if you have sensitive skin or you’re new to body adhesives.
Make sure your skin is completely clean and dry. Avoid moisturiser, oil, body lotion and fake tan before applying, as they can stop the adhesive from holding properly.
For extra support, choose the Extra Wide 10cm Tits Up Tape or the Ultimate Tit Kit. The wider tape gives more coverage and stronger lift, especially for larger cup sizes or heavier outfits.
Yes, we recommend using nipple covers under boob tape. They protect sensitive skin and make the whole process much more comfortable, especially when removing the tape.
Tits Up Tape is made for outfits where a normal bra ruins the look. Think backless dresses, strapless tops, plunging necklines, low-cut styles, event dresses and anything that needs lift without visible straps.
We ship from Christchurch, New Zealand using NZ Post courier.
You’re looking at it. Tits Up Tape™ helped start the boob tape NZ wave, and we’re still lifting the girls one event at a time.
Applying Tits Up Tape is easier than most people think.
Start with clean, dry skin. No moisturiser, body oil, sunscreen, perfume or fresh fake tan. Anything slippery can stop the adhesive from gripping properly.
Apply nipple covers first, then cut your tape into strips before removing the backing paper. Lift your boob into the position you want and apply the tape from underneath, working upwards. Build the support gradually rather than trying to do all the lifting with one strip.
Press each strip firmly onto the skin for a few seconds to help activate the adhesive. Most people use 2–4 strips per side, while larger busts may need a few more for extra support.
The exact taping style depends on your outfit. Whether it's strapless, backless, low-cut or one-shoulder, Tits Up Tape lets you create lift, shape and support without needing a traditional bra.
Good skin prep makes all the difference.
Your skin should be completely clean and dry before applying Tits Up Tape. Moisturiser, sunscreen, fake tan, body oil and perfume can all stop the adhesive from sticking properly.
If you've recently applied any products, wash the area with soap and water and allow it to dry fully before taping. For best results, apply your tape before getting dressed and before you've started sweating.
If you've never used body tape before or have sensitive skin, we always recommend doing a patch test 24 hours beforehand.
There's no one-size-fits-all answer because every body and outfit is different.
Smaller busts may only need 2–3 strips per side, while fuller busts often use 3–5 strips to create the support they're after.
The key is building support gradually. Multiple strips generally work better than trying to create all your lift with one large piece of tape.
If you're wearing a heavier bust or a tricky outfit, don't be afraid to use a little extra tape. It's there to work for you.
When applied properly, Tits Up Tape is designed to stay put all day and all night.
Most customers wear it comfortably for weddings, race days, festivals, parties and long events without needing to reapply.
The biggest factor is skin prep. Clean, dry skin gives the adhesive the best chance to grip properly. Moisturiser, body oil, sunscreen and fresh fake tan are the most common reasons tape doesn't last as long as expected.
Yes. Tits Up Tape is designed to handle normal sweating, dancing and movement throughout the day.
That's why it's a favourite for weddings, race days, concerts and summer events where you're likely to be on your feet for hours.
For the best hold, apply your tape before you become hot or sweaty. Excessive water exposure, swimming and applying tape to damp skin can reduce the adhesive strength.
Slowly. Seriously.
The golden rule is never rip Tits Up Tape off dry. Your skin will not thank you for it.
Saturate the tape with baby oil, coconut oil, olive oil or body oil and allow it to soak through for a few minutes. Once the adhesive starts loosening, gently peel the tape back while supporting your skin with your other hand.
Add more oil whenever needed. The slower you go, the easier and more comfortable the removal process will be.
We've always said the same thing: slow and oily wins every time.
Once your tape is removed, wash the area with warm water and a gentle cleanser to remove any leftover adhesive or oil.
If your skin feels dry, apply a moisturiser afterwards. Some people may notice mild redness after wearing body tape for several hours, which is completely normal and usually settles quickly.
Giving your skin a little TLC after removal helps keep it happy and ready for your next event.
We don't recommend it.
Tits Up Tape is designed for events, outfits and special occasions, not overnight wear.
Sleeping in body tape can put unnecessary stress on your skin, especially if the tape shifts or pulls while you're asleep. Once your event is over, it's best to remove the tape properly using oil and give your skin a chance to breathe.