PG Beauty Hero

Makeup that won't make you feel dumb

(or out of your depth).

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Clinically formulated

Gentle, effective formulas that actually do something on real skin of NZ women

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Mistake-friendly

Easy-to-use products you don’t need a 20-minute tutorial to figure out.

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Fast NZ shipping

Packed and shipped from Christchurch using overnight NZ couriers.

New + Christmas Sale

Random Discounts + BRAND NEW arrivals!

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Best Sellers

FEEL PULLED-TOGETHER IN 60 SECONDS, WITHOUT THE OVERWHELM.

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BEST-SELLER

SECOND SKIN BB CREAM

Our BB Cream is powered by skin-loving ingredients for coverage, care, and confidence in one tube.

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REAL REVIEWS

Real words from real Kiwi women.

Still my skin

Still my skin

“Covers all my blemishes but still manages to look like my skin, it isn’t caked on.”

— Jenna Verified 36 Christchurch
Second Skin
Best seller
Brings life back to my face

Brings life back to my face

“So incredibly easy to use. It adds such a vibrant healthy glow to my skin and makes me feel amazing whenever I wear it.”

— Lydie Verified 42 Auckland
Sweet Cheeks (Blush)
Sweet Cheeks
$32.95
Best seller
I use it everyday

I use it everyday

“Easiest, quickest makeup I have ever used. I do my whole face with it”

— Laura Verified 37 Tauranga
Lip Flip (Lip Liner Pencil)
Lip Flip Lip Liner
$19.95
Best seller
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Before PG Beauty, there was Tits Up Tape™ - the side hustle that took off. Now, it’s reborn as PG Beauty, home of the original and NZ’s #1 Boob Tape, Tits Up Tape™.

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Makeup itself isn't scary. What makes it scary is everything wrapped around it - the judgment, the prices, the overwhelm, the pressure to get it right.

Who is PG Beauty for?

PG Beauty is for real women 28–60 who still love makeup, just not the drama, the 20-step routines, or the feeling of being “too old” for the beauty counter. If you want makeup that fits your life, you’re in the right place.

What makes PG Beauty different from other brands?

We keep it simple:

  • Clinically-minded formulas that actually do something
  • Easy textures you can’t really stuff up
  • Built for real routines – school runs, shift work, bad lighting and all

And you’re buying from a real human, not a faceless company.

I get overwhelmed by choice. How do I know what to buy first?

If you want the simplest routine, start with:

From there, you can add blush or lips once you’re comfortable. You don’t need a whole new face, just a few things that actually work.

Do I need the whole range, or can I just start with one product?

Start where you are. A lot of women begin with one hero (usually BB cream or moisturiser), then add brows, blush or lips once they’re obsessed. PG is built to work as a simple routine, but every product can stand on its own.

Is PG Beauty the same as Practigal / Tits Up?

Same founder, grown-up brand. We started with boob tape, learned a lot, and rebuilt PG Beauty to focus on makeup and skin products that genuinely serve the women who stuck with us from the start.

Are your products suitable for mature skin?

Yes. Our whole range has been created with real-life skin in mind – texture, fine lines, uneven tone, the lot. We aim for products that sit nicely on the skin instead of clinging to everything you’d rather blur.

I’ve tried so many products that ended up in a drawer. Why will this be different?

Because everything we make is designed to be everyday-friendly – quick to use, flattering in normal lighting, and not so precious you’re scared to finish it. If it just sits in a drawer, we haven’t done our job.

Do I need to be good at makeup to use your products?

Absolutely not. Everything we make is designed to be mistake-friendly. Think: swipe, blend, done. If you’ve ever felt silly asking questions at a makeup counter, PG is your safe space.

This is makeup that finally makes room for you.

Free NZ shipping over $79

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Simple yet excellent

Easy textures you can throw on in five minutes and still look put-together.

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Beauty for real life

Products that work on school runs, shift work days and nights you probably should have gone home earlier.

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Fast NZ shipping

Packed and shipped from Christchurch using overnight NZ couriers.