Would you like a bread knife with your boob tape?

Brand. Shame.
Two words no founder, business owner, entrepreneur, author, anyone with any sort of pride or ego wants to see in the same sentence.

Bread. Knife. 
Another two words, or rather, one product that definitely shouldn’t be sold on a beauty website. 

I can see, you can see the issue here, without us actually having to say what the issue is. Do we call this deep connection or common sense?

Now I think about it, I think people may have ordered from us just to see if we were legit. Was it actually good? Or was it just overpriced Temu crap, wrapped in a pink bow with a handwritten note?

And to their surprise -the products were great. Excellent quality in fact. I know, because I've recieved countless emails about 'how suprised I was'.

So now I had a new problem: the product was better than it looked.

Of course, the packaging was a problem. The colours. The fact there was too much pink. The way nothing looked like it belonged to the same brand. All real issues - but not the main one.

You see the main problem (in my opinion) was the name.

So what started with Brand shame. We also now have name shame.
Great. Hold the fries on that combo.

No one could pronounce it. It meant nothing. It sounded like something you'd scroll past on page 7 of Alibaba. That’s all I need to say. 

So when someone would say to me said, “What’s your brand called? I want to look it up,” I’d resist. I’d squirm, crawl, and want to hide to avoid answering this VERY SIMPLE question.

A question someone probably just asked to be polite or show interest in whatever conversation we were having.

I was embarrassed to say it. Embarrassed of the name, of the business I had built. Even worse, it was a name that I had chosen myself.

So obviously, it had to go. 

It’s like naming your kid something wild in your bogan era like 'Paighdyn-Grayce' then ten years later realising it’s atrocious, no one can spell it, and she just tells everyone to call her PG.

So like the parents of Paighdyn-Grace, the Practigal parents didn’t exactly make the wisest naming decision either.

Thankfully, we didn’t get the tattoos.

Fortantley - like most things we regret in life, we get to change them. To try again. To turn what once felt (or definiley was) like delusion into something we can proudly stand behind.

Because this time, it’s not just a pink logo or a brush or a bread knife.

It’s a brand that looks how it performs. It’s a name we can say without cringing. It’s a product range that actually makes sense. It’s perception that finally matches the quality. It’s chaos that’s been cleaned up.

And it's a business I can say - my name is Christina Thompson and I have a business called PG Beauty.