Makeup itself isn’t scary. But do you know what is? Walking into a makeup store and being looked up and down by Shelly behind the Clinique counter.

Or stepping into that big shiny store starting with M - cringing every time someone asks if you “need help” for the fifth time in two minutes, by a girl the same age as your daughter, when in reality you don’t even know where to start.

Or finally working up the courage to ask a question, only for Shelly to sell you entire product line you innocently picked up… and now you’re walking out $500 poorer, still confused, and with a bag full of products you didn’t even want.

TL;DR: the particular horror of being pressured into spending money on things you know you do not want.

And that’s why PG Beauty exists. To make makeup simple, affordable, and approachable - without the intimidation, the upselling, or the silent judgment.

If you ever hear me say one thing, it’s this: whatever you see on the internet is never the full story. You’ll see photos of us smiling, laughing, looking like we’ve got it all together (spolier; we absolutley do not).

The reality? We’re a mother (Lisa 56) and daughter (Chris 30) team, so our work and personal lives are basically the same team. We laugh a lot, argue more than we like to admit and always circle back to the same thing: building a brand for women like us - the average NZ woman.

It’s not glossy by any means. It’s endless phone calls, many arguments, many a Sauvignon Blanc and two women probably not unlike yourself ❤️

If you asked me at a BBQ what we do, this is how I’d really say it.. Unfiltered, honest, and probably with a glass in hand.

It's 2025 and we’re living in the age of bullshit. The beauty industry wants us to buy 47 products, contour like an influencer, and apologise for ageing. Simply... Wtf

The thing is, don’t buy from us for the products. Buy because you feel seen. PG Beauty is makeup you can’t f*ck up. And you don’t have to be cool, pretty, or rich to use it.

We show the chaos (the burnout, the breakdowns, the boozy lunches) - not just the curated (because leaving out the first two would be lying).

The industry tells us to pay to fix our ageing. Crazy - considering ageing is a natural and extreme;y lucky process we’re literally designed to do. Meanwhile, others around us are fighting for the privilege of more years.

So next time you spot a wrinkle, see a silver hair, or your favourite jeans feel a little more snug - take it as what it really is: a symbol of your growth on this Earth.

If you’re lucky enough to age, enjoy it. Eat your words. Chew the fat. Loudly. Softly. Gratefully. Drink the wine - whether it's the bottle or the glass. Just don’t complain about it. Ew - what a waste of precious time.