01
You Can't F*ck This One Up
We're not interested in products that need three tutorials and a ring light. If it isn't easy to use, it isn't for us.
Our story
Hi, we’re Christina & Lisa.
At some point, beauty stopped being fun.
Every product needed a tutorial. Every routine needed twelve steps. Every ad featured someone with perfect skin, perfect hair and a bathroom shelf worth more than your first car.
Meanwhile, real life is happening. One child can't find a shoe. Your coffee's gone cold. Someone's crying (it might be you). You've got five minutes and a lot more important things to worry about than perfecting your contour.
That's why we created PG Beauty. Pretty good, simple products for real life. Easy to use. Hard to get wrong.
Apply them in the carpark. Between meetings. Or standing in the school drop-off line pretending you absolutely have your life together.
Five minutes. Face sorted. Get on with your day.
Founder led. NZ owned.
A mum and daughter brand for normal women.
PG Beauty is run by Christina and Lisa from little old New Zealand.
We are not a giant beauty company. We are not sitting in a boardroom pretending we know what women need. We are in the messages, reading the reviews, packing the orders, testing the products and trying to build the kind of beauty brand we wish existed years ago.
One that talks to women like real people. One that does not make makeup feel scary. One that does not tell you your face needs fixing.
Makeup for real life.
Products that work. Products you cannot really stuff up. Products that help you feel a bit better and then get on with your day.
★ 4.9
Average Rating
3,400+
Five Star Reviews
10,000+
Kiwi Women Trust Us
★ 4.9
Average Rating
3,400+
Five Star Reviews
10,000+
Kiwi Women Trust Us
What we believe
The rules we build around.
Not because they sound nice. Because this is how we make products, talk to customers and decide what belongs in PG Beauty.
02
Made For Messy Seasons
Not every day is a glow-up. Some days you're late, exhausted, emotional or just trying to get through the week. That's exactly who we make products for.
03
Tested & Re-Tested
If we wouldn't use it ourselves, it doesn't make the cut. Simple as that.
04
Through It All
Life gets messy. Relationships end. Confidence comes and goes. Some days you feel amazing and some days you don't. Makeup won't fix any of that, but it can help you feel a little more like yourself.
05
Science Doesn't Lie
Trends come and go. Good formulation doesn't. We focus on ingredients and concentrations that are supported by evidence, not what's getting attention on social media.
06
Practical Always
We're not here to create another step in your routine. We're here to make getting ready faster, easier and a little less overwhelming. Every product has to earn its place in your makeup bag. If it doesn't make your routine easier, better or faster, it doesn't belong there.
10,000+
Kiwi Women Trust Us
18
NZ Women Bought Today
