BLACK BOOB TAPE

BLACK BOOB TAPE

★★★★★
561 Reviews

“I used this for a night out and it held up perfectly. I danced all night and it didn’t budge.”

Briar Christchurch ✓ Verified Buyer

“This tape is a total lifesaver. I was able to wear my favourite outfit without worrying about a bra.”

Hannah Auckland ✓ Verified Buyer

“This tape was so easy to conceal under my dress. No one could tell I wasn’t wearing a bra!”

Jennifer Wellington ✓ Verified Buyer

“This tape saved me. I was able to wear my backless dress without a bra.”

Nicole Tauranga ✓ Verified Buyer

“This tape was ideal for my strapless top. It gave me the perfect amount of support.”

Stephanie Hamilton ✓ Verified Buyer

“As someone with a larger chest, this tape is amazing. It actually holds them up and makes them look so good.”

Julia Christchurch ✓ Verified Buyer

“So stretchy. Great at lifting and super comfy. Doesn’t irritate my skin at all. I use this heaps.”

Michelle Queenstown ✓ Verified Buyer

“I’m so impressed and can’t wait to go out again!”

Kate Dunedin ✓ Verified Buyer

“I’m a G cup so I was nervous about how it would hold up but it worked so well!”

Annah Auckland ✓ Verified Buyer
$24.95 $9.95 SAVE $15.00

Black Tits Up Tape - Please note, black comes without packaging (hense the discounted price). Perfect under black clothing 

How to apply +
Apply to clean, dry skin. Avoid oils, moisturisers and fake tan before applying. Use nipple covers first, then apply tape in sections to lift and support.
How to remove +
Do not rip it off. Saturate the tape with oil and let it soak before gently peeling away from the skin.
Shipping & returns +
Ships fast from New Zealand. Free NZ shipping over $79. 30 day money back guarantee.
4.9★Average rating
10,000+Kiwi women lifted
NZShips fast
✓ Holds all night ✓ Latex free ✓ Ships fast from NZ

As seen in

TIPS & TRICKS

Get the best out of your Tits Up Tape

A few simple tricks make all the difference. Better prep, better lift, easier removal.

Boob Tape Basics
Stretch your body part, not the tape +

Place your breast in the desired position, then apply your boob tape to hold your breast in place. Tits Up Tape has the stretch capability of up to 170% - similar to human skin but you should only apply a very small amount of stretch to your tape. This is how you can achieve the rounded breast lift look and not flatten your breast.

Avoid stretching your tape's "anchors" +

Your anchors hold your strip of tape in place. The anchors are the ends of each strip that you cut (approximately one inch from each end.) You don't want the anchors to have any tension as this will help your tape last longer and more importantly, it reduces the risk of irritation caused by excess skin traction. If you experience any irritation where your anchors were at the time of removal, this is usually because you have overstretched the ends of your strips when applying the tape.

Prep like a pro +

Tits Up Tape sticks best to clean, dry skin. Skip moisturiser, oils, fake tan and body lotion on the area before applying. Even a little bit can stop the adhesive from gripping properly.

Round the corners +

Before applying, trim your strips and round off the corners. This helps stop the edges lifting throughout the day and gives a cleaner finish.

More lift? Start lower +

If you want extra lift, start the tape slightly lower on the breast and pull upwards before securing. A gentle stretch usually looks more natural than pulling as tight as possible.

Apply in layers +

One strip does not have to do all the work. Use multiple strips working together rather than relying on one piece of tape. This gives better support and a smoother finish.

Tits Up Tape Tricks
Warm it up +

Once your tape is in place, press firmly over it for 20 to 30 seconds. The adhesive works better once it warms against your skin.

Match it to your outfit +

Different necklines need different tape placements. Strapless, plunge, backless and one-shoulder outfits all work best with slightly different techniques.

Keep it smooth +

Try to keep the tape smooth as you apply it. Big wrinkles can reduce support and may show through thinner fabrics.

Do a trial run +

If you are using Tits Up Tape for a wedding, event or special occasion, practise first. You will work out the best placement and how much tape you need before the day.

Remove it slowly +

Do not rip it off. Soak the boob tape with baby oil, coconut oil or body oil and let it sit for a few minutes. Then slowly peel it away while supporting the skin.

Patch test first +

Everyone’s skin is different. If you have sensitive skin, do a patch test before wearing tape for a long period of time.

10,000+ Kiwi Women Trust Us
18 NZ Women Bought Today
Most Recent⌄
★★★★★
Recently
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Sarah Verified
Christchurch

Wedding lifesaver

“I had a backless dress for a friend's wedding and I'm just not one to go braless. I did some research and found Tits Up Tape and was shocked that I had gone years dealing with uncomfortable strapless bras when this existed.”

★★★★★
Recently
E
Emma Verified
Auckland

Holy grail

“This is my ultimate holy grail boob tape.”

★★★★★
Recently
J
Jess Verified
Wellington

Game changer

“This boob tape is an absolute game changer.”

★★★★★
Recently
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Nicole Verified
Tauranga

Obsessed

“I have to say, I'm obsessed with this boob tape. It gave me exactly the lift I was looking for and stayed in place all day.”

★★★★★
Recently
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Hannah Verified
Hamilton

Perfect tape

“This tape is perfect. Easy to use, natural coloured and stays in place all day.”

★★★★★
Recently
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Rebecca Verified
Dunedin

No adjustments needed

“I have a larger bust and was worried it wouldn't hold. It lasted all day and night and I didn't have to adjust it once.”

★★★★★
Recently
A
Ashleigh Verified
Nelson

Heat tested

“I sweat a lot in summer so I was sceptical. Wore it to an all-day event and it held up perfectly.”

★★★★★
Recently
C
Claire Verified
Timaru

Secret weapon

“Tits Up is the secret weapon for giving your girls the lift they deserve.”

★★★★★
Recently
M
Megan Verified
Queenstown

Worth every cent

“Amazing quality. Comfortable, useful and worth every cent.”

★★★★★
Recently
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Lauren Verified
Auckland

Easy removal

“Would definitely recommend. Lasted all night and didn't hurt when removing.”

★★★★☆
Recently
V
Vanessa Verified
Rotorua

Held well

“The tape is very stretchy so use smaller pieces. It still gave my larger bust a noticeable lift and held well.”

★★★★★
Recently
O
Olivia Verified
Wellington

Completely comfortable

“Pleasantly surprised. I finally wore a dress I couldn't wear a bra with and felt completely comfortable.”

★★★★★
Recently
S
Samantha Verified
Napier

Wedding dress perfect

“I used this under my wedding dress. The back was open and it was absolutely perfect.”

★★★★★
Recently
R
Rachel Verified
Christchurch

Summer dress essential

“Perfect for summer dresses and strapless tops. The adhesive lasts incredibly well.”

★★★★★
Recently
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Brooke Verified
Tauranga

Must-have

“Amazing and a must-have.”

★★★★★
Recently
K
Kelly Verified
Hamilton

Understands the hype

“I came across this while searching for boob tape and now I understand all the amazing reviews.”

★★★★★
Recently
M
Monique Verified
Auckland

Midday to midnight

“Held up from midday until midnight during a hot summer wedding.”

★★★★★
Recently
H
Hayley Verified
Dunedin

13 hours of support

“40DDD and this lasted over 13 hours in the heat. Absolutely incredible support.”

★★★★★
Recently
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Stacey Verified
Palmerston North

First time win

“I was nervous trying tape for the first time but I absolutely love it.”

★★★★★
Recently
G
Georgia Verified
Christchurch

Perfect lift

“The tape stayed hidden under my dress and gave me the perfect lift and support.”

★★★★★
Recently
K
Kate Verified
Nelson

Finally confident

“As a member of the itty bitty titty committee, I finally feel confident wearing all the cute outfits in my wardrobe.”

★★★★★
Recently
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Tania Verified
Blenheim

Feels premium

“Everything about this brand feels premium, from the tape to the packaging.”

★★★★★
Recently
A
Amy Verified
Queenstown

Easy for beginners

“Super easy to apply and remove. Perfect for first-time users.”

★★★★★
Recently
M
Melissa Verified
Auckland

Bridesmaid approved

“Used it for a bridesmaid dress and it survived 12 hours of European summer heat.”

★★★★☆
Recently
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Courtney Verified
Tauranga

Strong adhesive

“The adhesive is incredibly strong and works brilliantly, but be careful when removing it.”

★★★★★
Recently
J
Jodie Verified
Ashburton

No slips

“The adhesive is strong but gentle on the skin. No slips or adjustments needed.”

★★★★★
Recently
D
Danielle Verified
Hamilton

Works well

“Good but be careful taking it off.”

★★★★★
Recently
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Laura Verified
Wellington

Lifts the girlies

“Lifts up the girlies.”

★★★★★
Recently
A
Anna Verified
Auckland

Dancing all night

“My go-to tape. Holds everything in place when I'm dancing all night.”

★★★★★
Recently
C
Chloe Verified
Nelson

Deep V approved

“Used it with a deep V-neck backless dress and it stayed put all night.”

★★★★★
Recently
S
Sophie Verified
Christchurch

Stays all night

“It really stays there all night.”

★★★★★
Recently
N
Nikki Verified
Napier

Travel essential

“Definitely worth buying and perfect for travelling.”

★★★★☆
Recently
B
Bianca Verified
Queenstown

Did the job

“Stayed up all day. Removal was a little tough but it absolutely did the job.”

★★★★★
Recently
J
Jade Verified
Tauranga

All day hold

“Stayed up all day.”

★★★★★
Recently
M
Michaela Verified
Dunedin

So impressed

“I am so impressed with this product. It works amazingly well.”

★★★★★
Recently
B
Belinda Verified
Christchurch

Absolutely love

“I absolutely love Tits Up Tape.”

★★★★★
Recently
S
Sheree Verified
Hamilton

Wedding guest win

“Bought it for a wedding guest dress and it worked perfectly.”

★★★★★
Recently
A
Ash Verified
Wellington

Loved everything

“OMFG I loved everything about this tape.”

★★★★★
Recently
P
Paige Verified
Auckland

Fantastic product

“Fantastic product. Thank you.”

★★★★★
Recently
K
Kylie Verified
Christchurch

Honestly magical

“I was sceptical at first but this tape is honestly magical.”

★★★★★
Recently
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Tracey Verified
Oamaru

Handy to have

“Fair price and incredibly handy to have around.”

★★★★★
Recently
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Erin Verified
Tauranga

Plus size approved

“I'm plus size and wore it in summer. It stayed put despite the sweat and heat.”

★★★★★
Recently
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Rachael Verified
Wellington

Better than sports tape

“After using sports tape for years, I actually prefer this for breast tape.”

★★★☆☆
Recently
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Amanda Verified
Rangiora

Kept everything together

“The tape kept everything together but didn't provide quite as much lift as I hoped.”

★★★★★
Recently
G
Gemma Verified
New Plymouth

Perfect stickiness

“The perfect amount of stickiness without hurting when I remove it.”

★★★★★
Recently
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Wendy Verified
Auckland

Wardrobe must-have

“Definitely a must-have for any wardrobe.”

★★★★☆
Recently
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Sophie Verified
Tauranga

Easy to position

“This boob tape was great. I loved how stretchy it was, which made it easy to position exactly where I needed it. My biggest tip would be to make sure you place it correctly the first time, as it loses some stickiness if you keep repositioning it. The nipple covers included were a nice bonus too.”

★★★★★
Recently
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Melissa Verified
Christchurch

Larger bust approved

“This tape works incredibly well. As someone with a larger bust, I was impressed by how supportive and durable it was throughout the day. It comes with both silicone nipple covers and stick-on covers, which is a great addition. I sweat quite a bit and it stayed put from morning until night. I also have sensitive skin and react to a lot of fabrics and adhesives, but this didn't irritate me at all.”

★★★★★
Recently
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Lauren Verified
Hamilton

Perfect placement

“This boob tape was great. I loved the stretchiness because it made it easy to get the perfect placement and shape. Once it's on, it stays put, so I'd recommend taking a little extra time when applying it. The included nipple covers were a really handy bonus and completed the whole package.”

★★★★★
Recently
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Renee Verified
Invercargill

Great price and lasts

“I was really impressed by the price, ease of use and how well it matched my skin tone. The tape is nice and thick, so you don't need to use as much as some other brands I've tried. It held everything securely in place and lasted longer than I expected. Definitely something I'll keep on hand for special occasions and outfits where a bra just isn't an option.”

★★★★★
Recently
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Aroha Verified
Rotorua

No irritation

“Loved this tape. It was so easy to use and gave me exactly the support I needed. I was also pleasantly surprised by how easily it came off afterwards. No irritation, no marks and no damaged skin. I've tried other tapes before and this was by far the best experience.”

★★★★★
Recently
J
Jodine Verified
Nelson

Beginner friendly

“I love this product. I'm a beginner when it comes to boob tape and found the width really easy to work with. It gave me great lift and support without feeling uncomfortable. I'll definitely be purchasing again.”

★★★★★
Recently
M
Mariella Verified
Queenstown

Lifted without a bra

“This tape gave me a really nice lift and support under an outfit where I couldn't wear a bra. It stayed in place the entire time and felt very secure. The nipple covers were a great addition and blended seamlessly under clothing. For removal, I'd recommend using oil or warm water.”

★★★★☆
Recently
Z
Zoe Verified
Napier

Does the job

“It does exactly what it's supposed to do. This was my first time using boob tape, so there was definitely a bit of a learning curve, but once I figured it out I was really happy with the result. The adhesive is strong and holds well throughout the day. I noticed the edges lifting slightly by the end of wear, but that may have been user error.”

★★★★★
Recently
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Charlotte Verified
Tauranga

Stretchy and comfortable

“I love that the actual boob tape is stretchable!! 🙌 It doesn't hurt to remove, it's easy to apply exactly how you want it, and it didn't irritate my skin at all after wearing it. 💖”

★★★★★
Recently
M
Maddie Verified
Christchurch

Really nice

“The tape is stretchy and really nice.”

★★★★★
Recently
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Brooke Verified
Hamilton

Wedding ready

“These were a last-minute purchase for a wedding I was attending and they arrived just in time! The tape worked perfectly and gave me the confidence to wear my new dress. 💃✨”

★★★★★
Recently
J
Jess Verified
Wellington

Super impressed

“Super impressed with this and would recommend it to anyone who needs a quick lift without a bra! 🙌💕”

★★★★★
Recently
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Tania Verified
New Plymouth

Mum approved

“Awesome product, especially if you've been mumming and your tatas aren't sitting quite how they used to. 😂 It applies easily, removes easily and stays put all night. Love that it's medical-grade tape too. 👏✨”

★★★★★
Recently
M
Megan Verified
Queenstown

The best

“This is the best boob tape on the market!! 🤩”

★★★★★
Recently
A
Amy Verified
Nelson

Amazing kit

“This whole kit is amazing. 💖 I love that it comes with multiple pairs of nipple covers, and the tape gives fantastic support without irritating my skin. It's completely discreet under dresses and backless tops.”

★★★★★
Recently
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Georgia Verified
Christchurch

Everything you need

“Okay, LOVE this kit! 😍 I love that you get everything you need in one pack. The tape works so well and I'm excited to put it to the test on the dance floor. 💃✨”

★★★★★
Recently
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Nicole Verified
Rotorua

Wardrobe essential

“Loving this tape! 🤩😍 Every girl needs this in her wardrobe for those outfits where a bra just isn't an option.”

★★★★★
Recently
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Lauren Verified
Auckland

Worked perfectly

“Loved it. It was so easy to use and worked perfectly with my outfit. I hate wearing bras, so this came in incredibly handy.”

★★★★★
Recently
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Emma Verified
Dunedin

Bride approved

“As a 2026 bride, I can't recommend this enough! 👰✨ This was my first time using boob tape and definitely won't be my last. I have super sensitive skin and wore it for hours with absolutely no irritation.”

★★★★★
Recently
S
Sophie Verified
Napier

Stayed put all night

“This boob tape worked perfectly with a dress I wore recently. It stayed in place all night and kept everything exactly where it needed to be.”

★★★★★
Recently
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Rachael Verified
Invercargill

Easy removal

“This stuff is super easy to use and I love that it comes with nipple covers, which makes removal so much more comfortable. Highly recommend.”

★★★★★
Recently
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Kylie Verified
Blenheim

Secure and comfortable

“Love this boob tape! ⭐💕 Really secure, comfortable to wear and didn't irritate my skin at all.”

★★★★★
Recently
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Sarah Verified
Christchurch

Wide and secure

“It sticks super well and is wide enough that I didn’t have to use a lot.”

★★★★★
Recently
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Emma Verified
Auckland

Better support

“I really loved how wide the tape is because I’ve had issues in the past using boob tape and not having great support because the tape was too thin.”

★★★★★
Recently
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Jess Verified
Wellington

Great value

“I like the wideness of it and I'm less wasteful than with other brands because of it. Great product and great value.”

★★★★★
Recently
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Nicole Verified
Tauranga

Favourite tape

“I've used all kinds of boob tape, this is my favourite and lasts longer because I don't need as much with it being so wide.”

★★★★★
Recently
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Hannah Verified
Hamilton

Summer proof

“It's easier to remove than other brands but also stays put on a hot NZ summer day.”

★★★★★
Recently
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Rebecca Verified
Dunedin

Stays all night

“This is the best boob tape on the market!! 🤩 It’s wide enough and sticky enough that it stays all night. I’ve worn this out so many times and the girls stay in place the whole night.”

★★★★★
Recently
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Ashleigh Verified
Nelson

Wide tape works

“The wide tape works the best.”

★★★★★
Recently
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Claire Verified
Timaru

Perfect for 38DDD

“This wide tape was perfect. I needed boob tape for a photoshoot outfit and it truly kept my breasts in place for this sleeveless backless dress. I’m a 38DDD for reference and this is something I’ll definitely be keeping in my drawer.”

Lift Without A Bra ✦ Holds All Night ✦ Backless Approved ✦ G Cup Approved ✦ Latex Free ✦ Ships Fast NZ ✦ Lift Without A Bra ✦ Holds All Night ✦ Backless Approved ✦ G Cup Approved ✦ Latex Free ✦ Ships Fast NZ ✦

Got questions?

Tits Up Tape FAQs

Yes. This is the OG Tits Up Tape™ boob tape NZ customers fell in love with. Trusted for everything from hen’s nights to weddings, it’s the same strong, skin-friendly booby tape formula that holds like nothing else.

Yes. Our booby tape is latex-free and made with medical-grade adhesive. For best results, apply it to clean, dry skin with no oils, moisturisers or fake tan underneath. We always recommend doing a quick patch test first, especially if you have sensitive skin or you’re new to body adhesives.

Make sure your skin is completely clean and dry. Avoid moisturiser, oil, body lotion and fake tan before applying, as they can stop the adhesive from holding properly.

For extra support, choose the Extra Wide 10cm Tits Up Tape or the Ultimate Tit Kit. The wider tape gives more coverage and stronger lift, especially for larger cup sizes or heavier outfits.

Yes, we recommend using nipple covers under boob tape. They protect sensitive skin and make the whole process much more comfortable, especially when removing the tape.

Tits Up Tape is made for outfits where a normal bra ruins the look. Think backless dresses, strapless tops, plunging necklines, low-cut styles, event dresses and anything that needs lift without visible straps.

We ship from Christchurch, New Zealand using NZ Post courier.

You’re looking at it. Tits Up Tape™ helped start the boob tape NZ wave, and we’re still lifting the girls one event at a time.

Applying Tits Up Tape is easier than most people think.

Start with clean, dry skin. No moisturiser, body oil, sunscreen, perfume or fresh fake tan. Anything slippery can stop the adhesive from gripping properly.

Apply nipple covers first, then cut your tape into strips before removing the backing paper. Lift your boob into the position you want and apply the tape from underneath, working upwards. Build the support gradually rather than trying to do all the lifting with one strip.

Press each strip firmly onto the skin for a few seconds to help activate the adhesive. Most people use 2–4 strips per side, while larger busts may need a few more for extra support.

The exact taping style depends on your outfit. Whether it's strapless, backless, low-cut or one-shoulder, Tits Up Tape lets you create lift, shape and support without needing a traditional bra.

Good skin prep makes all the difference.

Your skin should be completely clean and dry before applying Tits Up Tape. Moisturiser, sunscreen, fake tan, body oil and perfume can all stop the adhesive from sticking properly.

If you've recently applied any products, wash the area with soap and water and allow it to dry fully before taping. For best results, apply your tape before getting dressed and before you've started sweating.

If you've never used body tape before or have sensitive skin, we always recommend doing a patch test 24 hours beforehand.

There's no one-size-fits-all answer because every body and outfit is different.

Smaller busts may only need 2–3 strips per side, while fuller busts often use 3–5 strips to create the support they're after.

The key is building support gradually. Multiple strips generally work better than trying to create all your lift with one large piece of tape.

If you're wearing a heavier bust or a tricky outfit, don't be afraid to use a little extra tape. It's there to work for you.

When applied properly, Tits Up Tape is designed to stay put all day and all night.

Most customers wear it comfortably for weddings, race days, festivals, parties and long events without needing to reapply.

The biggest factor is skin prep. Clean, dry skin gives the adhesive the best chance to grip properly. Moisturiser, body oil, sunscreen and fresh fake tan are the most common reasons tape doesn't last as long as expected.

Yes. Tits Up Tape is designed to handle normal sweating, dancing and movement throughout the day.

That's why it's a favourite for weddings, race days, concerts and summer events where you're likely to be on your feet for hours.

For the best hold, apply your tape before you become hot or sweaty. Excessive water exposure, swimming and applying tape to damp skin can reduce the adhesive strength.

Slowly. Seriously.

The golden rule is never rip Tits Up Tape off dry. Your skin will not thank you for it.

Saturate the tape with baby oil, coconut oil, olive oil or body oil and allow it to soak through for a few minutes. Once the adhesive starts loosening, gently peel the tape back while supporting your skin with your other hand.

Add more oil whenever needed. The slower you go, the easier and more comfortable the removal process will be.

We've always said the same thing: slow and oily wins every time.

Once your tape is removed, wash the area with warm water and a gentle cleanser to remove any leftover adhesive or oil.

If your skin feels dry, apply a moisturiser afterwards. Some people may notice mild redness after wearing body tape for several hours, which is completely normal and usually settles quickly.

Giving your skin a little TLC after removal helps keep it happy and ready for your next event.

We don't recommend it.

Tits Up Tape is designed for events, outfits and special occasions, not overnight wear.

Sleeping in body tape can put unnecessary stress on your skin, especially if the tape shifts or pulls while you're asleep. Once your event is over, it's best to remove the tape properly using oil and give your skin a chance to breathe.