Practical Always
Instagram loves polished tutorials; we make it that so you don't need one. Influencers can show us what’s possible; we’re here for what’s practical.

Makeup itself isn't scary. What makes it scary is everything wrapped around it - the judgment, the prices, the overwhelm, the pressure to get it right.
The formula itself is light, silky and beautifully blendable (literally feels like you're wearing nothing).
Not not too glittery or sparkly - perfectly subtle, leaving a very natural-looking glow as opposed to that weird Tin Man look you get with a lot of other formulas.
It levaes a very dewy but non-glittery natural finish once on your skin
For work or a low-maintenance beach day, wear it alone or mix half a pump into your moisturiser. For night time or events, it plays really nicely mixed into our BB Cream
This is makeup that finally makes room for you.
Free NZ shipping over $79
Beauty that finally makes room for you.
Instagram loves polished tutorials; we make it that so you don't need one. Influencers can show us what’s possible; we’re here for what’s practical.
We remake and bin every formula again and again until it's something we’re actually gonna use every day.
Breakups, divorce papers, the flu, coldsores- we’ve been there. Makeup certainly won't fix life, but we can help you face it.
Clinically formulated with niacinamide, hyaluronic acid, and beta-glucan - stability-tested and dermatologist-approved for results you can trust.
Our latest PG Beauty drops.
Beauty that finally makes room for you.
Looks good even on rushed mornings.