Lifts, lengthens, and defines with zero clumps or flakes. Tubing technology wraps each lash in a water-resistant tube for long-lasting wear that won’t smudge - but still washes off easily with warm water.
How to use
Start with the short side of the brush to load product at the base of your lashes.
Then flip to the longer side to stretch and separate. Wiggle and pull through. Build as needed, one coat for pretty, two for drama.
Shipping Info
We ship daily from our office in Kirwee, Canterbury. We use NZ Post overnight courier services. We aim to ship within 1 working day of your order being placed 🩷
NEWS FLASH - your lashes and brows are the same hair. Other brands re-label the same formula twice and sell you a lash AND brow serum. You don't need both. One serum. Both jobs.
Does it contain prostaglandin?
Unlike other lash serum brands, Grow Potion DOES NOT contain Prostaglandin or any derivatives, making it a safer alternative.
Can I use it with extensions?
Yes. It conditions natural lashes and helps them stay healthier underneath extensions.
How long til I see results?
Grow Potion starts taking effect within the first week of consistent use, however, noticeable results are usually visible from the 4th week onwards. Everyone's skin chemistry is different so some may achieve their desired results within 4 weeks and for others it can take a little longer.
Is it safe for the skin around my eyes?
Absolutely. Designed specifically with sensitive eyes in mind, Grow Potion has been carefully lab-formulated with gentle yet effective ingredients; all of which comply with the (NZCPGS) New Zealand Cosmetic Products Group Standard 2020. While allergic reactions are rare, it's important to check the ingredients of cosmetic products before purchasing to ensure compatibility with your skin or eyes. If any discomfort or reaction occurs, discontinue use and consult with a medical professional.
How do I use it?
Apply Grow Potion once daily as part of your skin care routine. Start by thoroughly cleaning and drying the eyelid. Similar to applying eye liner, use the applicator brush provided and apply sparingly along the upper lash line and use the opposite ends for brows. For best results, use consistently for 4 - 12 weeks.
Is it safe if I’m pregnant or breastfeeding?
Check with your doctor to be sure. What matters: our formula is prostaglandin-free, hormone-free, and full of peptides + conditioning extracts instead of scary side effects.
Why the same formula for lash AND brow serum?
Because your lashes and brows are the same type of hair - they need the same care.
Other brands will happily sell you two identical formulas with different labels just to squeeze more money out of you. We don’t play that game. One bottle, both jobs.
The majority of lash serums use prostaglandin analogues - drug-like ingredients that can cause redness, irritation, even permanent eye colour change. Ours is prostaglandin-free (for obvious reasons)
🔬
Mistake-Friendly
Looks good even on rushed mornings.
🔬
Mistake-Friendly
Looks good even on rushed mornings.
The Lash & Brow Serum Women Were Waiting For
More oomph. Less nonsense. Big results with one daily swipe.
YOU GOT
Thin. Sparse. Weak.
Lashes that need love (and a little science).
WE GIVE
Peptide + Vitamin Support
Prostaglandin-free formula that hydrates, conditions, and strengthens.
THE RESULT
Thicker. Longer. Stronger.
Visible results with 1 swipe daily — lashes & brows, same serum.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"name":"shop_pay","wallet_params":{"shopId":55418290347,"merchantName":"PG Beauty","personalized":true}},{"name":"paypal","wallet_params":{"shopId":55418290347,"countryCode":"NZ","merchantName":"PG Beauty","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"merchantId":"34K5VRNZRT8ME","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=NZD\u0026locale=en_US\u0026client-id=AfUEYT7nO4BwZQERn9Vym5TbHAG08ptiKa9gm8OARBYgoqiAJIjllRjeIMI4g294KAH1JdTnkzubt1fr\u0026merchant-id=34K5VRNZRT8ME\u0026intent=authorize"}}]" access-token="9ddecaeb97cfd969434aaea9726e752b" buyer-country="NZ" buyer-locale="en" buyer-currency="NZD" shop-id="55418290347" cart-id="d89a0e43290fe9981a8d7e93c3e891a6" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true" data-consent-type="subscription"> One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>
Polish Pack
MOST POPULAR
Mascara + The Brush + Lip Balm
$62.90$32.95
Polish Pack
Mascara + Brush + Lip Balm
$62.90$32.95
MOST POPULAR
Polish Pack
Mascara + The Brush + Lip Balm
$62.90$32.95
Choosing a selection results in a full page refresh.